It's Dating.
Reinvented.

Ready to find your +1?
Get in touch
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Let's Replace Likes with Love

Love is worth more than a "like".

Finding your match is worth more than a split-second click.

It's time to recapture the in-real-life human touch that's been lost in dating.

Enter: When We First...

When our dating experts  combined personal matchmaking with technology, we created a game changer.

Join the waitlist to be the first to look beyond the likes.

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Look Beyond What Online Dating Has Become

A man and a woman sit on a red sofa in a dimly lit room, holding hands and smiling. They have drinks on the table in front of them.
Two people at a table with wine glasses in an elegant setting.
Two people at a bar sharing a toast with cocktails, smiling at each other. Shelves with various bottles are visible in the background.

Today’s dating sites leave us exhausted and frustrated. While revolutionary 30 years ago, online dating is now archaic. Even the newest dating apps simply aren’t getting us anywhere.

There’s a better way.
We abandon those click-like dopamine hits. We’ve evolved beyond judging by profile pictures alone. 
Most importantly, as your personal matchmakers, we end lonely and ineffective dating. 

When We First is a collective of experts from the matchmaking, wellness and tech industries. We’re here to ensure true matches are made, each and every time. It’s modern era matchmaking.

Dating. Meet. Intention.

It’s time for the digital revolution and matchmaking to collide. 

At When We First, we offer innovative in-app technology designed to represent you at your best, instantly. We pair this with real human matchmaking expertise at your fingertips— what we call “The Human Button™.”
We can't wait to meet you.

Two people toasting with champagne glasses at an outdoor table.
Two girls in white blouses and sunglasses sit at an outdoor table, smiling and holding red flowers.

When We First isn't just another dating app.
Here's Why:

Human Assistance

Get support and advice from real matchmakers and dating experts anytime via "The Human Button".

100% Personalized Matches

Be matched on relationship goals, qualities, and lifestyle first and foremost.

Insights & Analytics

Track your dating progress and learn more about yourself along the way.

Partner Marketplace

Best in class recommendations from photographers, wellness gurus, to even astrologists.

Verified Profiles

Our visual verification ensures you connect with real, genuine people.

We Can Help With That.

Our experts can help you set up your profile, offer tips and best dating strategies, and pick your best photos to make sure you are showcasing your true self.

Whether you're really busy or just not an "app person",  you can work directly with one of our coaches  and let us do the work, while you do the dating.